In terms of age, the audience that my website is going to be targeted at are between 25-50. They are people who care about the world and the environment, probably educated to degree level. They may also be classified as Guardian readers who are interested in politics, current affairs and social issues.
The layout is easy to navigate and clearly sets out the issues and what individuals can do to help. The colours have been carefully selected to look sophisticated and to connote the theme of my website that is environmental.
The theme of my website is to represent the people who are also trying to stop climate change and global warming. Our website will help people understand all there is to know about global warming. This is done on the website by the interactive front page which allows you to find your way around the globe by finding the hyperlink that best fits your needs.