Audience Profile

In terms of age, the audience that my website is going to be targeted at are between 25-50. They are people who care about the world and the environment, probably educated to degree level. They may also be classified as Guardian readers who are interested in politics, current affairs and social issues.

The layout is easy to navigate and clearly sets out the issues and what individuals can do to help. The colours have been carefully selected to look sophisticated and to connote the theme of my website that is environmental.

The theme of my website is to represent the people who are also trying to stop climate change and global warming. Our website will help people understand all there is to know about global warming. This is done on the website by the interactive front page which allows you to find your way around the globe by finding the hyperlink that best fits your needs.

Survey Results

Survey Results:

My survey showed statistics that I did not think would come up and some statistics that were easily predictable:

Do you think Global Warming is an important factor?

85% of the people I asked said YES

0% of the people I asked said NO

3% of the people I asked said MAYBE

12% of the people I asked said NOT BOTHERED

Do you turn off your electrical appliances when you’re not using them?

41% of the people I asked said YES

3% of the people I asked said NO

50% of the people I asked said SOMETIMES

6% of the people I asked said ALL THE TIME

0% % of the people I asked said HARDLY EVER

Audience Survey Sample

Name: __________________________________________

Age: ____________________

Gender: Male/Female

Please fill in the survey provided, and circle the required answers if appropriate.

What is your postcode? For example BR6

___________________

What are your religious beliefs?

________________________________________________________

How much do you earn a year?

10,000 – 20,000

30,000 – 50,000

60,000 – 100,000

100,000+

What is your current relationship status?

Married

Single

Divorced

Widowed

What is your current occupation?

Professional

Management

Skilled

Semi-skilled

Unskilled

Unwaged

Do you use any of these websites regularly?

How many times do you use these a day-

Thesun.co.uk 0 1 2 3 4 5+

Facebook.com 0 1 2 3 4 5+

Myspace.com 0 1 2 3 4 5+

Youtube.com 0 1 2 3 4 5+

Dailymail.co.uk 0 1 2 3 4 5+

Telegraph.co.uk 0 1 2 3 4 5+

Do you think Global Warming is an important factor?

Please circle the most appropriate answer-

Yes

No

Maybe

Not Bothered

How often do you use the Internet?

Please circle the most appropriate answer-

0-2 times a day

3-4 times a day

5-6 times a day

7+ times a day

Do you turn off your electrical appliances when you’re not using them?

Please circle the appropriate answer(s)

Yes

No

Sometimes

All the Time

Hardly Ever

What would you like to see within a Global Warming website?

Please write in as much detail what you would like to see-

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Thank-you for your time!

4cs Survey Results

Priority: Status

Characterisation: Aspirer

You are a person of strong ambition and aspiration to succeed, with big ideas and plans for the future. You strive to excel and be recognised for who and what you are.

You care a lot about others’ opinions, and being aware that others judge you by the way you look, you pay a lot of attention to your personal appearance. With excellent social instincts and ability to please, together with a desire for attention, admiration and applause, you make an special effort to be noticed.

Your creativity is expressed in appreciation of beautiful things, comfort, luxury and elegance, and maybe a self-indulgent, extravagant tendency, dreaming of fantastic, exotic faraway places and lifestyles.

You create your own image and persona, imaginative and complex. You are attracted to charisma, sparkle and shine – glittering occasions, people and places. Fashionable and trendy, but also fun and friendly. Dreams do come true!

Main Priority: Control

Characterisation: Succeeder

You are powered by a strong goal orientation; your long term growth plans backed up by the confidence of high self-worth. The underlying aim of your drive is duration and stability, a desire for lasting personal achievement. It’s possible that you have a forward plan of your life worked out, and think in terms of strategic moves towards willed outcomes.

Your creativity works in a process of simplifying complexity – cutting through ambiguity and extraneous complication, organising solutions. And in finding ways to express your conclusions in down-to-earth examples from personal experience.

You do need to be the captain of your ship, separate from the mass of people - and to enjoy the rewards of success as well as the symbols of prestige that inspire the achievement of life goals. You may feel an attraction to things that have lasted for a long time – well-aged single-malt whisky can be one example, a tendency to align yourself with the local political and social establishment another.

You are particularly aware of the importance of inter-personal communications. Socially you feel most at ease with individuals who share your Control priority, but on some level you may need a more caring and protective antidote to the stress and suppression involved in your drive toward success.